Why Angela Ahrendts Left Apple

  • Published: 09 February 2019
  • SPONSOR: Go to brilliant.org/vector and sign up for free. First 200 people save 20% off the premium course!

    SUBSCRIBE: ruclip.mobi/user/vectorshow?sub_confirmation=1

    When news broke that Angela Ahrendts was leaving Apple, things got hectic. There’d been almost no advanced word and so it caught almost everyone by surprise. And then it caught fire.

    What followed was a fascinating — and somewhat grotesque — glimpse into our collective psyche as the internet stumbled all over itself to rush out its hottest of takes about Ahrendts leaving — many absurd, reflective, projective, and in general little to do with Ahrendts and a lot to do with our own damage and frustrations.

    So, what’s really going on?


    Gear: kit.com/reneritchie
    Web: imore.com/vector
    Podcast: applepodcasts.com/vector
    Twitter: twitter.com/reneritchie
    Instagram: instagram.com/reneritchie
  • Science and Technology Science and Technology

Comments • 266

  • My Reviews
    My Reviews  2 days back

    2:10 why are these people so excited and so dramatic? This always gets me. 😂 People are just retarded.

    • Mishari Al-Ebrahim
      Mishari Al-Ebrahim  2 days back

      This is the fact...lowest priced I phone is XR which is $750

      • Mishari Al-Ebrahim
        Mishari Al-Ebrahim  2 days back

        She was fired as she made Apple products way to expensive and not accessible for lower income households

        • James Rainey
          James Rainey  5 days back

          Rene', I'd be interested in your thoughts on "why" a media darling can so quickly flip in to a company was the nothing but problems. We watched this happen to other companies and would know it could and will happen again.

          • jasonsfraser
            jasonsfraser  5 days back

            Rene....you really are the thinking person’s tech commentator!!
            I may not always completely align with your take, but the argumentation of your opinion is beyond reproach. Can’t believe you have 85k subscribers; there should be a zero on the end of that number.
            Oh well, I guess you need to buy an oversized knife and do some mindless unboxing videos to kick the subscriber base up.
            Thanks for your efforts.

            • Mexican Jesus
              Mexican Jesus  6 days back

              YOU HIRE WOMEN. YOU GET DRAMA. it’s as simple as that.

              • Alessandro Filippi
                Alessandro Filippi  7 days back

                I bet she has health problem. These people spent their life to succeed in their career. So the only reason to retire is getting too old, or too sick. And that is about it. Everything else is just PR bullshit.

                • SumoRugby
                  SumoRugby  7 days back

                  This demonstrates the insanity of the media world. Ahrendts' stint with Apple was, if anything, a major success. There is no way she was fired. People just don't understand, that even world's top successful executives have private lives and may, at some point, choose to prioritize the needs of their kids/spouses over continued existence at the top of their industry, where they have already achieved acclaim and have nothing more to prove.

                  • aabidfaiyaz
                    aabidfaiyaz  7 days back

                    I'm blown away by yooooooouuuuuuuuu, I have seen ur content but n very sub today I'mmmmmmmmmmm

                    • rkf
                      rkf  1 weeks back

                      Your editing and cuts leave no room for any pauses . Dude you need to slow down .

                      • Yoga Pratama
                        Yoga Pratama  1 weeks back

                        And thank you so much for let us know whatever your thoughts.

                        • Frank Romero
                          Frank Romero  1 weeks back

                          Are you quitting the vlog Rene? :(

                          • Sawyer Cooke
                            Sawyer Cooke  1 weeks back

                            Great video! Love your analysis

                            • Doug Grinbergs
                              Doug Grinbergs  1 weeks back

                              This dude is so annoying

                              • JR Richards
                                JR Richards  1 weeks back

                                Best creator on YouTube. Thank you sir.

                                • Will Lee
                                  Will Lee  1 weeks back

                                  Angela was disliked by the thousands of in-store Apple Creative Trainers and customers alike, because she disrupted and dismantled the very customer popular One-to-One training sessions. Training was now geared to just generic basis users, than to longtime users. Angela wanted the Creative Trainers be placed on the sales floor instead of training enduser customers on how to use Apple apps. Many Creatives left Apple for that reason. Angela ruined the way Trainers were teaching. A big sigh of joy went up last week, when Trainers hear she was leaving. GOOD RIDDANCE TO ANGELA.

                                  • Brad Thomas
                                    Brad Thomas  1 weeks back

                                    You are 2nd to none in the ‘seque to advertisement’ at the end of your videos...

                                  • Jessica Brooks
                                    Jessica Brooks  1 weeks back

                                    Every time I sit and listen to a rene Ritchie video I feel like I'm sitting in a seminar

                                    • John Smitherson
                                      John Smitherson  1 weeks back

                                      Seriously, any common sense people knows you can't make hanging around at Apple a thing like Starbuck.

                                      • Konstantinos Sevdinoglou

                                        Diedre is amazingly driven and will surely make a difference. Ahrendts was surely a welcome addition and her work at Apple will remain solid. I think.

                                        • theloniousMac
                                          theloniousMac  1 weeks back

                                          Angela didn’t “plan” this. Quit shilling.

                                          • MrArgonlegends
                                            MrArgonlegends  1 weeks back

                                            Rene your the best! Take care!

                                            • John E
                                              John E  1 weeks back

                                              Great video but these transitions to the sponsors 😂. Half the time I don’t see them coming 😂.

                                              • Logan Littlejohn
                                                Logan Littlejohn  1 weeks back

                                                I think that apples images is actually better than when jobs was alive it’s luxury now not just a toolbox but a shiny toolbox 🧰

                                                • Roy
                                                  Roy  1 weeks back

                                                  This video was very detailed, well done

                                                  • jeremy spencer
                                                    jeremy spencer  1 weeks back

                                                    The name of your channel should be the ap(ple)ologist. Apple is just a company and are subject to making mistakes like every other company. They seem to have way more apologists than other companies though. The “Apple can never do wrong” position is just as logically flawed as the position that they are always wrong

                                                    • tedwardrick
                                                      tedwardrick  1 weeks back

                                                      I think it's legit that she thinks it's time to relax and let her kids and her husband shine, and I don't think the poor iPhone sales can overshadow her work on other product sales and other retail experiences.

                                                      • chemicalsam
                                                        chemicalsam  1 weeks back

                                                        Most employees ive heard from hate her

                                                        • Meck Mahipal
                                                          Meck Mahipal  1 weeks back

                                                          Dude answer the question don’t make a whole story...

                                                          • David Tumusiime
                                                            David Tumusiime  1 weeks back

                                                            9:52 made my heart skip a beat. Please don't let the change mean closing or selling off this channel!

                                                            • Vinsensius Gracia
                                                              Vinsensius Gracia  1 weeks back

                                                              Too much blablabla. She just tired. Grow up man

                                                              • Sourav Datta
                                                                Sourav Datta  1 weeks back

                                                                Why she left apple? 8.23

                                                                • Harry Garner
                                                                  Harry Garner  1 weeks back

                                                                  February 5th not 5

                                                                  • TheRobkob
                                                                    TheRobkob  1 weeks back


                                                                    • Jamesshop7
                                                                      Jamesshop7  1 weeks back

                                                                      Dude slow down. This is not a poetry....you are trying to inform us yes..?

                                                                      • Christopher Morga, CPCC

                                                                        As a Career Coach, Angela is a darn near perfect example for achieving and exceeding professional goals.

                                                                        Personally, I applaud her ability to evaluate and shift her life goals where needed.

                                                                        Well done, Angela... well done.

                                                                        As always Rene thank you for sharing your perspective. Flawless!

                                                                        • GhostDaDog
                                                                          GhostDaDog  1 weeks back

                                                                          How are you this good?....thank you

                                                                          • Daniel Gomes
                                                                            Daniel Gomes  1 weeks back

                                                                            Great point overall Rene, but too f*ing long bro! 5 minutes would have been ample time to make your point.

                                                                            • Devin Crutcher
                                                                              Devin Crutcher  2 weeks back

                                                                              I think Angela may have accidentally helped kill off the Mac community. Those people standing in line were the community and she had them do delivery instead. Not saying I like standing in line, but it was a way to network for a lot of the community in a city and now it's gone. Apple was more than products, it was a community, a family, and a way to network personally and professionally. I would argue that it's not that anymore.

                                                                              • 張泰銘
                                                                                張泰銘  2 weeks back

                                                                                I think she left because Tim Cook was doing crimes that ruin customers’ lives that she couldn’t stand.

                                                                                • Bike Tyson
                                                                                  Bike Tyson  2 weeks back

                                                                                  Apple online has definitely gotten worse for customers. The model names are hidden to make customers more confused. Refurbished Pros are lumped together deceptively as a big step backwards.

                                                                                  • Arnab Majumdar
                                                                                    Arnab Majumdar  2 weeks back

                                                                                    Rene, it's difficult watching your videos. They are fully and utterly impressive in analytical detail and quality, but I always feel like you are approaching them to legitimize most Apple decisions. The videos can often feel closer to propaganda or "explanation videos" and makes me wonder whether you should be a paid Apple employee, instead. I am a huge Apple fan but always worry that I'm being sold something - that shouldn't be the case with a brand that we love.

                                                                                    • Christopher Smith
                                                                                      Christopher Smith  2 weeks back

                                                                                      Comp USA! My brain hasn't even though of those sounds in years. Fond memories of compusa I have.

                                                                                      • Marcus Thomas
                                                                                        Marcus Thomas  2 weeks back

                                                                                        Apple retail has changed a it over the years. I have notice it myself. The saddle Creek Mall Apple Store in Germantown Tennessee was re-designed a few years ago. It has a giant video board at that rear. It’s has a section for classes and waiting. However it’s nothing like stores in NewYork city or San Francisco.

                                                                                      • Shalev Lazarof
                                                                                        Shalev Lazarof  2 weeks back

                                                                                        finally, bye bye

                                                                                        she took apple to the white collar people with her pricing, apple is like a fashion company now with super expensive leather goods like sleeves and Hermes 500$ watch bands, they forgot they are a tech company and the Mac is their soul, starting with the 17,000 dollar apple watches in 2015... , Jony and her got along just fine with their expensive overkill taste, 200$ MacBook sleeves, 450$ stainless steel apple watch bands... crazy

                                                                                        in all these time they abandoned the Mac,
                                                                                        iMac design is old with those ridicules bezels, the mac pro is a joke and the mac mini got attention after almost 5 years
                                                                                        and! the biggest one, the MacBook air, the lemon of apple, squeezing that old one for 10 years now with his TN 1366X768 display and his old hardware, when they finally update that thing they still sell it for the same 999$, a 10 years old machine!!! remember when Steve jobs KILLED the iPod mini for the new nano in his PRIME?? now, apple keep the old alive, and with same prices! Decency at its best!

                                                                                        and those palaces stores that cost us all with those price hikes, on top of that iPhone design stayed the same 4 years from 2014 till 2018 with those iPhone 6 antenna lines (remember that design embarrassment after the legendary iPhone 4 and 5 design? i wonder that Steve would have done to Tim for launching with those antenna lines) 

                                                                                        i miss Steve and forstall apple

                                                                                        • Javier Alvarado
                                                                                          Javier Alvarado  2 weeks back

                                                                                          And at the end? Who left Apple?

                                                                                          • Ritvik Pande
                                                                                            Ritvik Pande  2 weeks back

                                                                                            I have stumbled upon this channel recently but can’t get enough of this amazing content thank you for all the historical story of apple I love the way you tell the information we need but in a storyline fashion thank YOU !!

                                                                                            • Steve Brule
                                                                                              Steve Brule  2 weeks back

                                                                                              I was hoping that she would be Tim Cook’s successor. Sad to see her leave. She was first and foremost an industry leader in fashion and it shows every time you walk into an Apple store.