Why Angela Ahrendts Left Apple

  • Published: 09 February 2019
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    When news broke that Angela Ahrendts was leaving Apple, things got hectic. There’d been almost no advanced word and so it caught almost everyone by surprise. And then it caught fire.

    What followed was a fascinating — and somewhat grotesque — glimpse into our collective psyche as the internet stumbled all over itself to rush out its hottest of takes about Ahrendts leaving — many absurd, reflective, projective, and in general little to do with Ahrendts and a lot to do with our own damage and frustrations.

    So, what’s really going on?


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  • Science and Technology Science and Technology

Comments • 275

  • ㄗ丹れ刀丹
    ㄗ丹れ刀丹  2 weeks back

    thNk you so much for great videos and some positiviteee about a company where therenis much to b positeeev about !

    • zion pyun
      zion pyun  3 weeks back

      super fail apple's high price way ! thats why.. im also since iphone 3~now suck the apple ass .. but im still i phone 6.. no reason for change next generation ... even gonna pay about this...phone is not laptop !! phone is not refrigerator !! just add more 1~2000 can buy old used Camry what a amazing

      • Ed Towel
        Ed Towel  2 months back

        Angela was an expensive diversity hire. Full stop.

        • cicada
          cicada  2 months back

          Give Apple 5-7 years and you'll see it on the ground. Already started to fall.

          • yiwei wu
            yiwei wu  1 weeks back

            I'll bet against that, you'll buy put options and I'll match them with calls. Unless US enters a technical recession, Apple's cash pile and service business will be a sustainable source of revenue for the company in 5 years.

        • My Reviews
          My Reviews  2 months back

          2:10 why are these people so excited and so dramatic? This always gets me. 😂 People are just retarded.

          • Mishari Al-Ebrahim
            Mishari Al-Ebrahim  2 months back

            This is the fact...lowest priced I phone is XR which is $750

            • Mishari Al-Ebrahim
              Mishari Al-Ebrahim  2 months back

              She was fired as she made Apple products way to expensive and not accessible for lower income households

              • yiwei wu
                yiwei wu  1 weeks back

                That's not her decision to make. She's not present in shareholder meetings.

            • James Rainey
              James Rainey  2 months back

              Rene', I'd be interested in your thoughts on "why" a media darling can so quickly flip in to a company was the nothing but problems. We watched this happen to other companies and would know it could and will happen again.

              • jasonsfraser
                jasonsfraser  2 months back

                Rene....you really are the thinking person’s tech commentator!!
                I may not always completely align with your take, but the argumentation of your opinion is beyond reproach. Can’t believe you have 85k subscribers; there should be a zero on the end of that number.
                Oh well, I guess you need to buy an oversized knife and do some mindless unboxing videos to kick the subscriber base up.
                Thanks for your efforts.

                • Mexican Jesus
                  Mexican Jesus  2 months back

                  YOU HIRE WOMEN. YOU GET DRAMA. it’s as simple as that.

                  • Alessandro Filippi
                    Alessandro Filippi  2 months back

                    I bet she has health problem. These people spent their life to succeed in their career. So the only reason to retire is getting too old, or too sick. And that is about it. Everything else is just PR bullshit.

                    • SumoRugby
                      SumoRugby  2 months back

                      This demonstrates the insanity of the media world. Ahrendts' stint with Apple was, if anything, a major success. There is no way she was fired. People just don't understand, that even world's top successful executives have private lives and may, at some point, choose to prioritize the needs of their kids/spouses over continued existence at the top of their industry, where they have already achieved acclaim and have nothing more to prove.

                      • aabidfaiyaz
                        aabidfaiyaz  2 months back

                        I'm blown away by yooooooouuuuuuuuu, I have seen ur content but n very sub today I'mmmmmmmmmmm

                        • rkf
                          rkf  2 months back

                          Your editing and cuts leave no room for any pauses . Dude you need to slow down .

                          • Yoga Pratama
                            Yoga Pratama  2 months back

                            And thank you so much for let us know whatever your thoughts.

                            • Frank Romero
                              Frank Romero  2 months back

                              Are you quitting the vlog Rene? :(

                              • Sawyer Cooke
                                Sawyer Cooke  2 months back

                                Great video! Love your analysis

                                • Doug Grinbergs
                                  Doug Grinbergs  2 months back

                                  This dude is so annoying

                                  • JR Richards
                                    JR Richards  2 months back

                                    Best creator on YouTube. Thank you sir.

                                    • Will Lee
                                      Will Lee  2 months back

                                      Angela was disliked by the thousands of in-store Apple Creative Trainers and customers alike, because she disrupted and dismantled the very customer popular One-to-One training sessions. Training was now geared to just generic basis users, than to longtime users. Angela wanted the Creative Trainers be placed on the sales floor instead of training enduser customers on how to use Apple apps. Many Creatives left Apple for that reason. Angela ruined the way Trainers were teaching. A big sigh of joy went up last week, when Trainers hear she was leaving. GOOD RIDDANCE TO ANGELA.

                                      • Brad Thomas
                                        Brad Thomas  2 months back

                                        You are 2nd to none in the ‘seque to advertisement’ at the end of your videos...

                                      • John Smitherson
                                        John Smitherson  2 months back

                                        Seriously, any common sense people knows you can't make hanging around at Apple a thing like Starbuck.

                                        • Konstantinos Sevdinoglou
                                          Konstantinos Sevdinoglou  2 months back

                                          Diedre is amazingly driven and will surely make a difference. Ahrendts was surely a welcome addition and her work at Apple will remain solid. I think.

                                          • theloniousMac
                                            theloniousMac  2 months back

                                            Angela didn’t “plan” this. Quit shilling.

                                            • yiwei wu
                                              yiwei wu  1 weeks back

                                              You have inside information?

                                          • MrArgonlegends
                                            MrArgonlegends  2 months back

                                            Rene your the best! Take care!

                                            • John E
                                              John E  2 months back

                                              Great video but these transitions to the sponsors 😂. Half the time I don’t see them coming 😂.

                                              • Logan Littlejohn
                                                Logan Littlejohn  2 months back

                                                I think that apples images is actually better than when jobs was alive it’s luxury now not just a toolbox but a shiny toolbox 🧰

                                                • Roy
                                                  Roy  2 months back

                                                  This video was very detailed, well done

                                                  • jeremy spencer
                                                    jeremy spencer  2 months back

                                                    The name of your channel should be the ap(ple)ologist. Apple is just a company and are subject to making mistakes like every other company. They seem to have way more apologists than other companies though. The “Apple can never do wrong” position is just as logically flawed as the position that they are always wrong

                                                    • tedwardrick
                                                      tedwardrick  2 months back

                                                      I think it's legit that she thinks it's time to relax and let her kids and her husband shine, and I don't think the poor iPhone sales can overshadow her work on other product sales and other retail experiences.

                                                      • chemicalsam
                                                        chemicalsam  2 months back

                                                        Most employees ive heard from hate her

                                                        • Meck Mahipal
                                                          Meck Mahipal  2 months back

                                                          Dude answer the question don’t make a whole story...

                                                          • David Tumusiime
                                                            David Tumusiime  2 months back

                                                            9:52 made my heart skip a beat. Please don't let the change mean closing or selling off this channel!

                                                            • Vinsensius Gracia
                                                              Vinsensius Gracia  2 months back

                                                              Too much blablabla. She just tired. Grow up man

                                                              • Sourav Datta
                                                                Sourav Datta  2 months back

                                                                Why she left apple? 8.23

                                                                • Harry Garner
                                                                  Harry Garner  2 months back

                                                                  February 5th not 5

                                                                  • TheRobkob
                                                                    TheRobkob  2 months back


                                                                    • Jamesshop7
                                                                      Jamesshop7  2 months back

                                                                      Dude slow down. This is not a poetry....you are trying to inform us yes..?

                                                                      • Christopher Morga, CPCC
                                                                        Christopher Morga, CPCC  2 months back

                                                                        As a Career Coach, Angela is a darn near perfect example for achieving and exceeding professional goals.

                                                                        Personally, I applaud her ability to evaluate and shift her life goals where needed.

                                                                        Well done, Angela... well done.

                                                                        As always Rene thank you for sharing your perspective. Flawless!

                                                                        • GhostDaDog
                                                                          GhostDaDog  2 months back

                                                                          How are you this good?....thank you

                                                                          • Daniel Gomes
                                                                            Daniel Gomes  2 months back

                                                                            Great point overall Rene, but too f*ing long bro! 5 minutes would have been ample time to make your point.

                                                                            • Devin Crutcher
                                                                              Devin Crutcher  2 months back

                                                                              I think Angela may have accidentally helped kill off the Mac community. Those people standing in line were the community and she had them do delivery instead. Not saying I like standing in line, but it was a way to network for a lot of the community in a city and now it's gone. Apple was more than products, it was a community, a family, and a way to network personally and professionally. I would argue that it's not that anymore.

                                                                              • 張泰銘
                                                                                張泰銘  2 months back

                                                                                I think she left because Tim Cook was doing crimes that ruin customers’ lives that she couldn’t stand.

                                                                                • yiwei wu
                                                                                  yiwei wu  1 weeks back

                                                                                  Even if Tim did that she won't know about them. She's not part of the board.

                                                                              • Bike Tyson
                                                                                Bike Tyson  2 months back

                                                                                Apple online has definitely gotten worse for customers. The model names are hidden to make customers more confused. Refurbished Pros are lumped together deceptively as a big step backwards.

                                                                                • Arnab Majumdar
                                                                                  Arnab Majumdar  2 months back

                                                                                  Rene, it's difficult watching your videos. They are fully and utterly impressive in analytical detail and quality, but I always feel like you are approaching them to legitimize most Apple decisions. The videos can often feel closer to propaganda or "explanation videos" and makes me wonder whether you should be a paid Apple employee, instead. I am a huge Apple fan but always worry that I'm being sold something - that shouldn't be the case with a brand that we love.

                                                                                  • John
                                                                                    John  2 months back

                                                                                    You're finally seeing this. His position on apple is not borderline apologist...it is apologist.

                                                                                    Unless you're ok with "apple can do no wrong messaging" this channel isn't for you

                                                                                • Christopher Smith
                                                                                  Christopher Smith  2 months back

                                                                                  Comp USA! My brain hasn't even though of those sounds in years. Fond memories of compusa I have.

                                                                                  • Marcus Thomas
                                                                                    Marcus Thomas  2 months back

                                                                                    Apple retail has changed a it over the years. I have notice it myself. The saddle Creek Mall Apple Store in Germantown Tennessee was re-designed a few years ago. It has a giant video board at that rear. It’s has a section for classes and waiting. However it’s nothing like stores in NewYork city or San Francisco.

                                                                                  • Shalev Lazarof
                                                                                    Shalev Lazarof  2 months back

                                                                                    finally, bye bye

                                                                                    she took apple to the white collar people with her pricing, apple is like a fashion company now with super expensive leather goods like sleeves and Hermes 500$ watch bands, they forgot they are a tech company and the Mac is their soul, starting with the 17,000 dollar apple watches in 2015... , Jony and her got along just fine with their expensive overkill taste, 200$ MacBook sleeves, 450$ stainless steel apple watch bands... crazy

                                                                                    in all these time they abandoned the Mac,
                                                                                    iMac design is old with those ridicules bezels, the mac pro is a joke and the mac mini got attention after almost 5 years
                                                                                    and! the biggest one, the MacBook air, the lemon of apple, squeezing that old one for 10 years now with his TN 1366X768 display and his old hardware, when they finally update that thing they still sell it for the same 999$, a 10 years old machine!!! remember when Steve jobs KILLED the iPod mini for the new nano in his PRIME?? now, apple keep the old alive, and with same prices! Decency at its best!

                                                                                    and those palaces stores that cost us all with those price hikes, on top of that iPhone design stayed the same 4 years from 2014 till 2018 with those iPhone 6 antenna lines (remember that design embarrassment after the legendary iPhone 4 and 5 design? i wonder that Steve would have done to Tim for launching with those antenna lines) 

                                                                                    i miss Steve and forstall apple

                                                                                    • yiwei wu
                                                                                      yiwei wu  1 weeks back

                                                                                      Angela wasn't responsible for pricing, Apple requires higher pricing to offset decreases in volumes while maintaining gross margin to beat analyst expectations. Apple is now in every major mutual fund and bankers want a stable share price.